1. Gain Market Share:
As a manufacturer in engineering industry, it is imperative that our company capitalizes on its quality and standards and gain over its competitors. To gain market share, our company will take the following aggressive actions.
- Maintain quality and provide the best products for our customers.
- Compete with customers for quality and services and justify the value of money.
2. Sustainable Competitive Advantage:
To sustain competitive advantage, out company must adopt the following success strategies:
- Adopt to new technology and machineries and achieve Superior Brand Equity through relationship management and service quality.
- Maintain the quality of product.
- Utilize proper delivery channels, to make product available to customer Just In Time.